Journal of Social Research & Policy, Volume: 1, Issue: 1 , Pages: 123-136 Date: July 2010 ISSN: 2067-2640 Abstract: Small construction companies mobilize different kinds of confidence for capturing and reassure their customers. Beyond the interpersonal networks, the most common device, they create devices such as professional qualifications and certifications, and adhere to organizational instruments such as mediation systems run by supermarkets or assistance companies. The article shows how the use of these devices varies according to the conventions of quality and strategic positioning of companies. Keywords: Market sociology, Quality, Construction Industry, Qualification |
1. Clersé, Institut de sociologie et d’anthropologie
Université de Lille 1
59655 Villeneuve d’Ascq cedex, France