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Les dispositifs de confiance utilisés par les petites entreprises du bâtiment en France

posted Jun 27, 2010, 6:14 AM by Sergiu Baltatescu   [ updated Aug 30, 2010, 2:35 PM ]

Catherine Comet1

Journal of Social Research & Policy
Volume: 1, Issue: 1
Pages: 123-136
Date: July 2010
ISSN: 2067-2640

Abstract: Small construction companies mobilize different kinds of confidence for capturing and reassure their customers. Beyond the interpersonal networks, the most common device, they create devices such as professional qualifications and certifications, and adhere to organizational instruments such as mediation systems run by supermarkets or assistance companies. The article shows how the use of these devices varies according to the conventions of quality and strategic positioning of companies.

Keywords: Market sociology, Quality, Construction Industry, Qualification

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Sergiu Baltatescu,
Feb 14, 2011, 1:34 PM
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Sergiu Baltatescu,
Aug 30, 2010, 12:12 PM